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Hugues Villey
and François Dauba, partners, in the Competition and Distribution department, have written a “Best Practices Guide for Own Brand Contracts”, which was published in “Décision Achats” magazine.

Contents:

  • The three concurrent criteria that are used to classify products sold as own brand goods
  • “Best practices” specific to each stage of the manufacturer-distributor relationship

François Dauba explains: “The French Commercial Practices Review Commission (CEPC) recommends that distributors pay particular attention when drafting specifications so as to enable manufacturers to position themselves. In particular, specifications should describe in detail the technical, quality, logistical, commercial, marketing and legal requirements of the own brand product.”

Read the article here

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