BCTG Avocats advised Uber Eats, France’s number one home-delivery service*, on the signing of its partnership with the French Football Federation (FFF), while Joffe & Associés assisted the French Football Federation on this transaction.
Concluded for a period of 3 years – from June 2022 until the Women’s Euro in 2025 – this partnership confirms the attachment of BCTG Avocats and Joffe & Associés to the sports sector and more particularly to the soccer world. Through this partnership, Uber Eats thus becomes a major partner of the French national teams and amateur soccer.
Augustin Nicolle, partner in the Corporate/M&A department and Gaëlle Bloret-Pucci, partner in the Intellectual Property department of BCTG Avocats advised Uber Eats on all legal aspects of the transaction, from the negotiation of the partnership to the drafting of the related contracts.
The FFF was advised by Romain Soiron, partner at Joffe & Associés who heads the sports practice, and Alvyn Gobardhan, Counsel.
BCTG Avocats, had already accompanied Uber Eats, in 2019, in connection with the signing of the sponsorship partnership with the Ligue de Football Professionnel (LFP). “We are delighted to accompany Uber once again, through its subsidiary Uber Eats in a partnership that carries innovation, proximity and sharing, all strong values that we share with our clients,” explains Augustin Nicolle, partner at BCTG Avocats.
This partnership was also organized with Fuse France, the sports marketing department of the Omnicom Media Group network, which is supporting Uber Eats on its entire soccer strategy.
* Non-public data from a market study conducted by Uber
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