CHAMBERS
- Intellectual Property : Trademark & Copyright (Gaëlle Bloret-Pucci) – Band 4 Gaëlle Bloret-Pucci is “efficient, pragmatic and has good interpersonal skills,” according to sources. She acts on copyright infringements and anti-counterfeiting issues. She also advises on brand protection matters.
LEGAL 500
- Intellectual Property: Trade Marks and Designs – Tier 2 BCTG Avocats covers all areas of IP law, particularly in relation to trade marks and designs. The team provides strategic advice and handles litigation for French and international clients, such as those active in the retail, sports, pharmaceuticals, cosmetics and software industries. It also is active handling unfair competition matters, parasitism and ambush marketing issues. The head of the IP department is Gaëlle Bloret-Pucci, who is an expert in both advisory and contentious IP matters, with a particular focus on trade marks and designs, brand protection, marketing, and parasitism. Consumer law and competition law specialist François Dauba was promoted to partner in January 2021. He frequently represents major players in the health and food sectors.
- Intellectual Property: Copyright – Tier 3 Acting for major international groups in segments such as fashion, sports, retail, pharmaceutics and advertising, BCTG Avocats advises clients on various aspects of IP law, particularly copyright protection on the Internet and social media platforms. The practice is well known for its litigation capabilities and benefits from its ability to leverage the firm’s international network of partner firms when acting on cross-border mandates. In addition to her expertise in IP and new technologies, practice head Gaëlle Bloret-Pucci is also known for her in-depth knowledge of music law, regularly representing the rights holders of major composers.
- Industry focus : healthcare and life sciences – Tier 3 BCTG Avocats is best known for its knowledge of competition law, commercial contract and distribution law practice, with particular expertise in online platforms. Gaëlle Bloret-Pucci is a strong litigator and has in-depth knowledge of procedures specific to intellectual property. The team is led by Hugues Villey-Desmeserets and François Dauba who both specialise in commercial policy, the drafting and negotiation of commercial contracts, and competition and regulatory matters.
WORLD TRADEMARK REVIEW
- Firms & Individuals: enforcement and litigation Established in 1970, BCTG Avocats counts IP as one of six pillars of its broad commercial practice. In the trademark field, brand protection and anti-counterfeiting are fortes for the group, which prides itself on its forward-thinking outlook. In the driving seat is head of department Gaëlle Bloret-Pucci, who for the last two decades has graced the firm with her “pragmatic and efficient approach”. She has lately been advising international brand owners on innovative trademark protection and influential anti-counterfeiting strategies.
IP STARS
- Trade mark contentious (BCTG Avocats)
- Trade mark star (Gaëlle Bloret-Pucci)
BEST LAWYERS
- Intellectual Property Law (Gaëlle Bloret-Pucci)
DECIDEURS
Industrial Property
- Patents: Litigation (Reputable practice)
- Patents: Pharma, Biotech and Life Sciences Litigation (Highly regarded)
- Trademarks: Litigation (Excellent)
Marketing, Communication & Digital
- Advertising & Marketing Law (Highly regarded)
Innovation, Technologies & Telecommunication
- Internet law (High profile)
See also...
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Newsletter Intellectual property – march 2026
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