21 June 2021

Augustin Nicolle, a partner, Cyprien Dufournier, a counsel, and Sophie Marcilhacy, an associate, in the Corporate and M&A department, assisted the founders of the French start-up Purchasely, the publisher of an SaaS solution for mobile phones, in its €1.8 million fundraising, in which Stride acted as lead investor. 

Kima Ventures also participated in the transaction, as well as several other business angels. 

The aim of this transaction was to accelerate the international commercial deployment of this solution for integrating, managing and optimising in-app subscriptions, in particular by recruiting a team with expertise in the technical, marketing and product issues specific to mobile phones.

Participants:

– Legal counsel for Purchasely: BCTG Avocats (Augustin Nicolle, partner, Cyprien Dufournier, counsel, Sophie Marcilhacy, associate)- Legal counsel for Stride: Orrick (Benjamin Cichostepski, partner, Samuel Tazartes, associate).